# TruPositive AI > TRU+ makes cloud cost monitoring smart and efficient so engineers actually trust alerts, take cost ownership, proactively act and continuously learn. On a mission to automate FinOps, close the action gap and drive adoption through Runtime FinOps. TruPositive AI is a Runtime FinOps platform that bridges the gap between cloud cost visibility and engineering action. TRU+ connects cloud cost alerts directly to code commits, giving engineers the context they need to take ownership of cloud costs. The platform is designed to scale FinOps bottom-up ? through engineers, not just finance teams. ## Core Pages - [Home](https://trupositive.ai/): TRU+ makes cloud cost monitoring smart and efficient so engineers actually trust alerts, take cost ownership, proactively act and continuously learn. - [Try TRU+](https://trupositive.ai/trial): See the cost consequence of every commit. Start a free trial of TRU+, the Runtime FinOps platform. - [Book a Meeting](https://trupositive.ai/meet): Experience the first cost-to-code link. Talk to a TRU+ FinOps Engineer. ## Resources - [Resources](https://trupositive.ai/resources): Growing collection of blog posts, webinars, and downloads on Runtime FinOps and cloud cost optimization through engineering. ## Legal - [Privacy Policy](https://trupositive.ai/privacy-policy): Explains the personal data TruPositive AI processes, how it is processed, and for what purposes. - [Terms of Service](https://trupositive.ai/terms-of-service): Terms and Conditions for using TruPositive AI products. - [Cookie Settings](https://trupositive.ai/cookies-settings): Information on how TruPositive AI uses cookies. ## Key Concepts - **Runtime FinOps**: A bottom-up approach to cloud cost optimization where engineers take active ownership of costs at the code level, rather than cost awareness being limited to finance or platform teams. - **Cost-to-Code Link**: TRU+ connects cloud cost alerts directly to the specific code commits that caused them, enabling engineers to understand and act on cost impact immediately. - **TRU+**: The core product ? a cloud cost monitoring platform that makes alerts trustworthy, actionable, and educational for engineering teams. - **Action Gap**: The gap between cloud cost visibility and actual engineering action. TruPositive AI's mission is to close this gap through automation and better developer experience. - **FinOps Adoption**: TruPositive AI focuses on driving FinOps adoption organically through engineering teams, making cost accountability part of the development workflow.