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Make your FinOps Smart, Automated & Efficient

Smart Anomaly Monitoring

• Auto-ignore cloud cost alerts for less noise, better focus and more trust
• Setup smart Teams or Slack alerts
• Auto-investigate cost anomalies with deep context saving you hours of digging

Trust & Efficiency

Engineering Ownership

The first cost-to-code link in FinOps.

With TRU+, engineers see the cost consequence of their deployments directly in their environment, take ownership, act and learn. No more chasing.

Awareness & Adoption

Proactive Actions

• Get recommended fixes
• Auto-escalate cloud cost optimizations to Jira
• Proactively optimize costs before they spiral

Action & Savings

Engineers Learn
& FinOps Controls

Closing the FinOps action loop — monitor impact in our FinOps Center and capture learnings over time.

Control & Learning

“TRU+ helps to quickly tackle the cost anomalies that truly matter, with more detailed context than AWS alerts— very valuable when time is tight. The TRU+ team also acted fast on our feedback, making the product more user-friendly and easier to fit into our existing processes.”

— Christian Egger, Cloud FinOps Engineer

“TRU+ has made cost anomaly management incredibly efficient. When something spikes, we can diagnose it immediately and escalate without delays. The AI adds the right context to make tickets understandable, linking anomalies to tickets to capture the best practice is a game-changer, and smart alerting prevents the same noise from firing again and again.”

- Richard Mangold, Senior Project Manager Cloud Economics

“As someone who spends a lot of time analysing cloud cost patterns, what struck me about TRU+ is how purpose-built it is for real FinOps workflows. Instead of simply surfacing anomalies, it provides the context teams need to learn from them, prevent repeats, and investigate far faster. It’s the first tool I’ve seen that truly closes the loop between detection, insight, and action.”

— Sverre Van Straaten, Senior FinOps Engineer

Meet TRU+ , an AI-driven FinOps accelerator that scales through your engineers —by design

Your average threshold-based cloud cost Anomaly Detection

❌ Inability to Adapt

❌ High Manual Effort

❌ Limited Granularity

❌ Lack of Context

❌ Basic Reactive Detections

Smart, AI-powered cloud cost Anomaly Detection with TRU+

✅ Adaptive & Self-learning

✅ Automated & Scalable

✅ Granular, Actionable Insights

✅ Automated Root Cause Analysis

✅ Advanced Early Detections

TRU+ empowers engineers to proactively Detect, Investigate and Prevent relevant cost deviations - just like security did with DevSecOps

Old FinOps model

❌ Reactive audits

❌ Firefighting

❌ Centralized accountability

❌ Manual investigations

❌ Reporting dashboards

❌ Engineer pushback

TRU+ DevFinOps model

✅ AI-powered detection & prevention

✅ Proactive, adjustable incident management

✅ Distributed ownership across teams

✅ Automated investigation & curated actions

✅ Gamified FinOps Operations Center & real KPIs

✅ Engineer-led action with motivation

For your Engineers

Making FinOps a game
your Engineers will want to win

TRU+ makes cost a KPI your engineers care about—not because they’re told to, but because we make it actionable, measurable and rewarding. In the DevFinOps model we enable, your engineers get autonomy, recognition and clear paths to improvement.

A checklist as TRU+ helps engineers to efficiently prioritise and act on cloud cost deviations

Ownership without Friction

No more vague bills or top-down mandates—just clarity, continuous learning and measurable impact.

No more “nobody tells me how healthy my application is.”With TRU+, engineers know—and they care!

Engagement by Design

TRU+ gives engineers the recognition, control, and insights they crave.

We turn every engineering team into an autonomous cost optimizer. This time, your engineers are the heroes!

Zero Overhead

Less is more. Intuitive dashboards, fast feedback loops, and AI curated prioritization.

TRU+ automates detection, investigation and provides all relevant metadata resulting in minimal-effort actions.

“TRU+ auto-prioritises anomalies, surfaces savings opportunities, and turns fixing cloud inefficiencies into a collaborative game teams enjoy playing. The result? Predictable, accountable, and efficient cloud operations—driven by the teams who build them.”

For your FinOps Team

Full Oversight
‍Real Control!

A small centralized FinOps team can’t investigate every inefficiency, anomaly or savings opportunity and efficient prioritization remains difficult given the lack of context.

Closed-Loop FinOps

From detection, to resolution, to impact —TRU+ closes the loop. You’re not just observing; you’re winning.

Engineers are motivated to consider cost implications in their daily work, FinOps becomes a shared responsibility and cloud costs are proactively optimized.

Performance Benchmarking

Introducing FinOps scorecards & squad stats to easily benchmark spending across teams and departments.

We help you pinpoint inefficiencies, understand cost distribution and increase FinOps maturity in a structured and distributed way.

Experience Runtime FinOps

For your Company

Continuous, Efficient Cloud Operations

We tie engineering efforts back to your financial goals. With TRU+ you get cost efficiency, predictability, and operational excellence!

Scalable ROI

Predictable spend growth, faster incident resolution, and a cost-aware engineering culture that scales with every new service.

Just like DevSecOps gave engineers control over security, TRU+ makes FinOps part of engineering’s DNA. Because FinOps doesn’t scale—unless engineers take charge.

Better Prioritization,
Less Risks

Only see the 20% of events and inefficiencies causing 80% of the impact and proactively resolve them.

We don't just report spend, but monitor the impact, assess the risk and accelerate the resolution.

Ready. Set. Go!