Thank You to the Global Advisors Who Shaped TRU+

Building a product like TRU+—a new way of looking at cloud efficiency, anomaly detection, and engineering accountability—doesn’t happen in isolation. It takes conviction, feedback, countless iterations, late-night calls across time zones, and a global community of smart, generous people willing to believe before anyone else does and share their expertise and valuable feedback.

Today, we want to express our sincere appreciation to those early believers, contributors, and advisors from around the world who helped shape TRU+ into what it is becoming. You are part of the TRU+ DNA!

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Key Advisors & Contributors

🇳🇱 Sverre Van Straaten (Netherlands)

A seasoned FinOps engineer and one of the leading FinOps experts in the Netherlands, Sverre was one of the very first to believe in the TRU+ vision.

He once said: “TRU+ is unlike anything I’ve seen on the market.”

Sverre taught us how enterprise FinOps teams work with engineering, which KPIs truly matter, and how to bridge the cultural gap between cost and code. He quickly became one of our most trusted advisors.

🇺🇸 Adam Sabo (Texas, United States)

Adam is a true visionary in multi-cloud visibility, anomaly detection, and FinOps strategy.

He helped sharpen TRU+’s direction by championing the idea of a FinOps Operations Center—something far more powerful than dashboards.

Adam pushed us to prioritize real-time anomaly detection, strong business KPIs, automation, and a focus on driving engineer action rather than becoming a typical BI tool.

🇿🇦 Richard Mangold (South Africa)

With deep expertise in data science, cloud economics, and cost optimization, Richard helped us translate ML outputs into insights engineers can trust.

He guided improvements in our models, helping us detect meaningful cost correlations and focus our recommendations on what truly matters.

🇧🇪 Filip Casteleyn (Belgium)

Filip, a FinOps architect, became one of the earliest hands-on testers of TRU+.

His detailed feedback sessions helped us validate and correctly interpret CUR data, uncover data ingestion issues, and refine how we calculate impact.

Filip made our anomaly insights more accurate, actionable, and credible —ensuring the foundations were solid.

🇿🇦 Michael Brennan (South Africa)

Michael saw the potential in TRU+ early and helped us make the numbers add up—ensuring financial accuracy in a machine-learning world where values don’t naturally add up.

He guided us on structuring data, unique event IDs, RCA improvements, and drill-down analytics so TRU+ could deliver trustworthy, finance-grade insights at scale.

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Special Mentions

🇧🇪 Benjamin Van Der Maas (Belgium)

A leading FinOps voice in Belgium, Benjamin shared his learnings from building an anomaly management engine at Fortune 100 scale.

His advice: “Share only what matters, focus on clarity, and motivate engineers through positive insights—not noise”.

🇮🇹 Erik Norman (Italy)

Erik challenged us to define our niche and our identity. Are we a FinOps tool? An Anomaly Detection tool? DevFinOps? He pushed us to map anomalies to policies, prioritize automation, and focus on delivering actionable incident signals—not vague dashboards.

🇬🇧 Stephen Old (United Kingdom)

Having analyzed all FinOps tools on the market Stephen immediately understood TRU+’s differentiation and added value: Smarter anomaly detection that gets engineers to act

He encouraged us to explore proactive scanning, richer datasets, and open, community-driven policy engines. And he gave us one of our earliest platforms by featuring TRU+ on The FinOps Guys podcast.

🇧🇷 Carlos Costa (Brazil)

Carlos recently brought world-class expertise in AWS serverless architecture and real-time data pipelines. His guidance strengthened our approach to high-throughput event processing and expanded our vision toward broader classes of cloud signals and real-time automation.

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And let's not forget Chris Briggs, Emma Van Coillie, Yi Zeng, Jonathan Vansina, Christine Oji, Maximilien Richer and others I might have unintentionally missed—your conversations, feedback, and encouragement all played an important role in shaping TRU+.

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Thank You for Believing Before the World Did

To all of you—Sverre, Adam, Richard, Filip, Michael, Benjamin, Erik, Stephen, Carlos,.. —thank you for the time, the honesty, the ideas, the critiques, and the belief.

TRU+ is being built with you, and because of you.

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We’re still early.

We’re still learning.

But together, we’re shaping something the FinOps world has been waiting for.

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If you want to follow our journey or join our growing circle of contributors, follow us on LinkedIN and reach out!

Here’s to what’s next. 🚀

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